Question

Describe the factors that affect perception. 

12 Jun 2026
Answer :
Word Count : 308
Perception is the process through which individuals select, organize, interpret, and give meaning to information received from their environment. In organisational behaviour, perception influences employee attitudes, decisions, communication, and interpersonal relationships. Different individuals may perceive the same situation differently because of various influencing factors. The first factor is the characteristics of the perceiver. An individual's attitudes, motives, interests, past experiences, expectations, personality, values, and emotions significantly influence perception.
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