Question
Reinforcement theory of motivation.
Answer :
Word Count : 292
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Reinforcement theory of motivation, developed primarily by B. F. Skinner, is based on the principle that an individual's behaviour is shaped by its consequences. Unlike need-based or cognitive theories, it does not focus on internal feelings, attitudes, or desires. Instead, it emphasizes that behaviour followed by positive outcomes is likely to be repeated, while behaviour followed by negative outcomes or no reward is less likely to recur. In Organizational Behaviour, this theory is used to influence employee performance by
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