Question
Media Hegemony
Answer :
Word Count : 318
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Media hegemony refers to the dominance of particular media institutions, narratives, and ideologies in shaping public perception, discourse, and culture. It is the idea that media power is not only a reflection of the interests of a few powerful groups but is actively used to perpetuate their ideologies, values, and worldviews. The concept is largely drawn from the theories of Antonio Gramsci, who argued that social control is maintained not just through force but through the ideological influence of dominant groups, which gain consent from the subordinate groups. In the context of
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