Question
Magic Bullet Theory
Answer :
Word Count : 263
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Magic Bullet Theory, also known as the Hypodermic Needle Theory, is one of the earliest theories of mass communication developed during the early twentieth century. It emerged in the context of World War I and the rapid growth of mass media such as newspapers, radio, and film. The theory assumes that media messages are directly “injected” into the minds of audiences and produce immediate, powerful, and uniform effects. Audiences are viewed as passive, homogeneous, and highly vulnerable to media influence, with little capacity to resist or critically interpret messages.
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