Question
Cognitive Dissonance
Answer :
Word Count : 254
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Cognitive dissonance refers to the psychological discomfort or tension that arises when an individual experiences conflicting beliefs, attitudes, or behaviors. This theory, introduced by psychologist Leon Festinger in 1957, suggests that people are motivated to reduce this discomfort by changing their beliefs, attitudes, or behaviors to achieve consistency. In the context of communication and media studies, cognitive dissonance plays a crucial role in how audiences process information and respond to media messages. For example, when individuals encounter media content that contradicts their pre-existing views or values, they may experience cognitive dissonance and attempt to resolve the conflict by ignoring,
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