IGNOU MMPM 1 2026 2027 - Choose any high-involvement product and explain how different fa

Question

Choose any high-involvement product and explain how different family members and
social influences affect the purchase process.

09 Jul 2026

Answer :

Word Count : 481

Family members and social influences play a significant role in the purchase of high-involvement products because such purchases involve high cost, perceived risk, and long-term commitment. A car is a suitable example of a high-involvement product, as consumers spend considerable time collecting information, comparing alternatives, and evaluating benefits before making a final decision. The purchase process begins with need recognition. A family may decide to buy a car due to increased travel needs, a growing family, or improved financial status. Different family members influence this stage. Parents may identify the practical need, while children may express the desire for comfort, entertainment features, or style. In many families, both spouses jointly recognize

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