Marketing management plays a vital role in the contemporary business environment because markets are highly competitive, customers are better informed, and technological developments are continuously changing consumer behaviour. It involves planning, implementing, and controlling marketing activities to identify customer needs, create value, communicate effectively, and build long-term relationships. Effective marketing management enables companies to understand changing market trends, respond to customer expectations, develop suitable products, and achieve organisational objectives. One important function of marketing management is understanding the market and customers. Through marketing research, companies collect information about customer preferences, purchasing behaviour, competitors, market trends, and economic conditions. This information helps managers make decisions about product design, pricing, distribution, and promotion. Marketing management also supports brand building and customer relationship management. In the contemporary environment, digital marketing, social media, e-commerce, data analytics, and artificial intelligence have further increased the importance of marketing management. Companies can use customer data to personalise communication and improve customer experiences. Strong marketing management therefore helps businesses retain customers, increase sales, strengthen brand loyalty, and achieve sustainable growth. A major