IGNOU MMPC 6 2026 2027 - Ethical Marketing Practices

Question

Ethical Marketing Practices

05 Aug 2026

Answer :

Word Count : 541

Ethical marketing practices refer to the application of moral principles, fairness, honesty, and social responsibility in marketing decisions and activities. Marketing connects businesses with consumers and strongly influences their purchasing decisions. Therefore, ethical conduct is essential for maintaining consumer trust, protecting societal interests, and ensuring sustainable business development. One important aspect of ethical marketing is truthfulness and honesty in advertising. Marketers should provide accurate information about the quality, features, price, benefits, and limitations of products. They should avoid false claims, misleading comparisons, exaggerated promises, and deceptive advertisements. For example, a company should not claim that its product provides health benefits that have no scientific basis. Honest communication enables consumers to make informed purchasing decisions.

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