Question
विक्रय में ग्राहक संबंध प्रबंधन (Customer Relationship Management)
Answer :
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Customer Relationship Management (CRM) plays a crucial role in personal selling and salesmanship. CRM refers to the strategies, practices, and technologies that businesses use to manage and analyze customer interactions and data throughout the customer lifecycle. By enhancing relationships with customers, CRM enables businesses to improve customer retention, increase sales, and personalize marketing efforts. In the context of personal selling, CRM helps salespeople to have a more personalized and informed approach with customers. With access to detailed customer data, including past purchases, preferences, and communication history, a salesperson can tailor
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