Question
प्रभावी अभिवृत्ति परिवर्तन (Attitude Change) की विधियाँ।
Answer :
Word Count : 601
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व्यक्ति के विचार, भावनाएँ और व्यवहार किसी संगठन की कार्यक्षमता को प्रभावित करते हैं। अभिवृत्ति व्यक्ति की किसी व्यक्ति, वस्तु, घटना, कार्य या संगठन के प्रति अपेक्षाकृत स्थायी सोच, भावना और व्यवहार की प्रवृत्ति है। संगठनात्मक व्यवहार में कर्मचारियों की अभिवृत्तियाँ कार्य-संतुष्टि, संगठनात्मक प्रतिबद्धता, उत्पादकता, नेतृत्व, सहयोग और कर्मचारी-व्यवहार को प्रभावित करती हैं। इसलिए आवश्यकता पड़ने पर नकारात्मक या अनुपयुक्त अभिवृत्तियों को सकारात्मक अभिवृत्तियों में बदलना आवश्यक होता है। अभिवृत्ति परिवर्तन की पहली प्रभावी विधि सूचना और संचार है। जब कर्मचारियों को किसी विषय से संबंधित सही, स्पष्ट और विश्वसनीय जानकारी दी जाती है, तो उनकी गलत धारणाओं और पूर्वाग्रहों में कमी आ सकती है। उदाहरण के लिए, किसी नई संगठनात्मक नीति के प्रति कर्मचारियों में विरोध हो तो उसके उद्देश्य, लाभ और कार्यप्रणाली को स्पष्ट रूप से समझाकर सकारात्मक दृष्टिकोण विकसित किया जा सकता है। दो-तरफा संचार
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