Question
Packaging Strategies for Rural Markets
Answer :
Word Count : 264
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Packaging plays a vital role in rural marketing as it influences product acceptance, convenience, affordability, and brand recognition. Packaging strategies for rural markets should be designed according to the needs, purchasing power, literacy level, and climatic conditions of rural consumers. Small and affordable pack sizes are one of the most effective strategies. Low-unit packs or sachets enable consumers with limited disposable income to purchase products according to their daily or weekly budgets. This approach
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