Question
Role of Self-Help Groups (SHGs) in Rural Marketing
Answer :
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Self-Help Groups (SHGs) play an important role in promoting rural marketing by strengthening the economic and social conditions of rural communities. SHGs are small voluntary groups, generally consisting of people from similar socio-economic backgrounds, who come together to save money, access credit, and undertake income-generating activities. They act as a link between rural producers, consumers, and markets. In rural marketing, SHGs help in improving the production and marketing capabilities of rural entrepreneurs. They encourage members to produce local products
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