IGNOU MS 611 2026 2027 - Role of Self-Help Groups (SHGs) in Rural Marketing

Question

Role of Self-Help Groups (SHGs) in Rural Marketing

09 Jul 2026

Answer :

Word Count : 272

Self-Help Groups (SHGs) play a significant role in rural marketing by promoting economic development, empowering rural communities, and creating sustainable livelihood opportunities. An SHG is a small voluntary association of individuals, mainly women, who come together to save regularly, access credit, and undertake income-generating activities. These groups have become an important link between rural producers and markets. SHGs encourage the production of locally made goods such as handicrafts, handlooms, dairy products, processed foods, herbal products, and agricultural commodities. By

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