Explain the relevance of behaviour modification in organizations and briefly discuss the role of ethics in behaviour modification.
Organizational Behavior modification
Behavioral science is a very complex area itself. Therefore is not surprising that there are numerous specialists within it. Each specialist is concerned with some aspect of interpersonal relationships. Consequently with some aspect of interpersonal relationships. Consequently at training they usually to not teach the same body of knowledge, rather than approach the matter quite differently.
Several Behaviorists proposed different training techniques for human recourses development. Disturbed by the assumptions of behaviorists concerning motivation. And yet retaining some of their insights Luthans has proposed that the designates as organization behavior modification. The differences are described thus, a motivational approach to organizational approach to organizational behavior infers that the practicing manager should attempt to define and manipulate such vague internal sates as desire. Satisfaction and attitude. Under the Organization modification approach, the manager determines the organizational goals he wants participant behavior to accomplish the organization stimuli available to control the behavior and the types and schedules of reinforcement that can be applied to the consequent behavior.
Behavior modification is also called as operate conditioning and positive reinforcement. It is based on learning theory and directed towards changing individual behavior rather then that of group of total organization. The desired behavior of individual can be reinforced by incentives such as money, social approval and responsibility. Thus the behavior of organizational participants can be turned towards the
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