Question
Explain the impact of globalization on Indian apparel industry with suitable examples. 2) Discus the scope of Brands and its positioning.
Answer :
Word Count : 529
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Globalization has significantly transformed the Indian apparel industry by increasing its integration with international markets, improving production standards, encouraging technological advancement, and expanding opportunities for exports. With the reduction of trade barriers, foreign direct investment, and liberalization policies, Indian apparel manufacturers gained access to global buyers, modern machinery, and advanced production techniques. The industry has shifted from being largely domestic-oriented to becoming a major contributor to international fashion supply chains. One of the major impacts of globalization is the growth of apparel exports. India has emerged as one of the leading exporters of garments, supplying products to markets such as the United States, the United Kingdom, Germany, and France. Indian manufacturers
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