Question
SRI-VALS model for market segmentation
Answer :
Word Count : 274
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The SRI-VALS model is a psychographic market segmentation tool used to classify consumers according to their values, attitudes, lifestyles, and purchasing behaviour. It was developed by SRI International to help businesses understand consumer motivations and design effective marketing strategies. In the apparel industry, the VALS model helps entrepreneurs identify target customers based on their lifestyle preferences, fashion choices,
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