Question

Classification of Retailers

30 Jul 2026
Answer :
Word Count : 258
Retailers can be classified on the basis of ownership, product line, pricing policy, service level, and selling method. Understanding these classifications helps apparel entrepreneurs choose the most suitable retail format for their target customers and business objectives. Based on ownership, retailers include independent retailers, chain stores, franchise outlets, and cooperative stores. Independent retailers are owned and managed by individuals, while chain stores operate multiple outlets under common ownership. Franchise stores function under the brand name
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