Question

 Explain the concept of ‘Strategy’. What issues are addressed by corporate level strategies? Describe the various Business Unit level Strategies.

09 Jul 2026
Answer :
Word Count : 1410
Strategy is a comprehensive and long-term plan designed to achieve an organization's mission, vision, and objectives by effectively utilizing available resources while responding to changes in the internal and external environment. It provides a clear direction for decision-making and helps an organization gain and sustain a competitive advantage. In the context of Human Resources, strategy is significant because it aligns human resource policies and practices with the overall organizational goals. Strategic management ensures that every functional area, including Human Resources, Marketing, Finance, and Operations, contributes toward achieving organizational success. The concept of strategy originated in the military, where it referred to the planning and execution of actions to defeat opponents. In business, strategy involves determining long-term objectives, selecting appropriate courses of action, allocating resources, and responding to environmental opportunities and threats. According to Alfred Chandler, strategy is the determination of the basic long-term goals and objectives of an enterprise and the adoption of courses of action and allocation of resources necessary for carrying out these goals. Michael Porter viewed strategy as creating a unique and valuable position through a different set of activities. Thus, strategy is not merely planning but also making choices regarding where and how an organization will compete. An effective strategy possesses several characteristics. It is future-oriented and focuses on long-term organizational success. It integrates all functional areas of the organization and ensures coordination among them. It considers both internal strengths and weaknesses as well as external opportunities and threats. A good strategy is flexible enough to respond to environmental changes while remaining consistent with organizational objectives. It helps organizations allocate scarce resources efficiently and establish priorities for action. Corporate-level strategy represents the highest level of strategic planning in an organization. It focuses on the overall direction and scope of the organization and addresses decisions concerning multiple businesses or product lines. Top management formulates corporate strategies to determine how the organization can create value across its various business units. These strategies influence investment decisions, diversification, mergers, acquisitions, and resource allocation. One major issue addressed by corporate-level strategy is the determination of organizational mission and vision. The corporate strategy defines why the organization exists, what it seeks to achieve, and the values that guide its operations. A clearly defined mission helps employees understand organizational priorities and supports effective human resource planning. Another important issue is the selection of businesses in which the organization should operate. Corporate management evaluates market opportunities and decides whether to enter new industries, remain in existing markets, or exit unprofitable businesses. Such decisions influence workforce requirements, recruitment, employee development, and restructuring activities. Corporate-level strategy also addresses diversification decisions. Organizations may adopt related diversification by expanding into businesses connected with their existing operations or unrelated diversification by entering entirely different industries. Diversification enables organizations to reduce risks, utilize excess resources, and explore new growth opportunities. Human resource managers play a vital role by ensuring the availability of skilled employees and managing cultural integration. Resource allocation is another significant issue. Corporate management decides how financial, technological, physical, and human resources should be distributed among different business units. Strategic allocation ensures that resources are invested in businesses with the highest growth potential and competitive advantage. Human Resources contributes by identifying talent needs and developing workforce capabilities. Corporate strategy addresses mergers, acquisitions, joint ventures, and strategic alliances. Organizations may combine with other firms to achieve economies of scale, access new markets, acquire
____ ___ _________ _____ ___ ____ ________ _______ _________ _____.
______ _____ ____ _________ ________ __________ _____ __________ _________ _______ _________.
_________ ___ _________ ________ ____ ___ _______ ______ ___.
____ _________ _________ ________ _______ ____ ____ ______.
____ _________ _________ ______ ___ ________.
_____ __________ ____ _____ ____ ________ ______ _________ ___ ________.
___ ________ _______ _______ ________ ________ ____ _____.
__________ _________ ________ ________ _______ _______ _______ _______ ______ ___.
___ _______ ____ _____ ___ _____ _________.
__________ ___ ______ ________ ________ _________ _____ _______ ______ ________.
___ ____ ______ ____ ____.
_______ __________ _____ __________ _____ _______ ______ _____ ______ ___ _____ _________.
__________ ________ _________ __________ __________ _________.
_______ _________ ______ _____ ______ ____ ________ _________ ____ _______.
__________ ______ _________ __________ ________ _________ _____ ______ _______.
________ ____ _________ __________ __________.
___ __________ _________ ______ ____ _________.
_____ ___ _______ _________ ________ ____ _____ ___.
____ _______ ___ __________ _________ ________.
__________ ___ ____ ___ _____ ____ ________ ____ ____ ___ __________ __________.
_____ ____ __________ _____ _______ ____ _________ ______.
______ _____ _______ ________ __________ _______ _________ ________ _________ ________ _________ ________.
_______ _________ ____ ______ ____ _________ ______ _______ _______ ______ __________.
_______ _____ _________ _______ _______ _________ ________ ____ _______.
________ ________ ________ __________ ___ _________ ________.
______ ______ _________ _______ ___ ____ ________ __________ ___ ______.
__________ ____ _________ __________ ______ _________ __________ ________ ________ ________.
___ ____ ___ ______ ___ _________ _______.
__________ ______ _______ ________ ____ ______.
_________ _________ ________ ______ ____.
__________ __________ ___ ______ _______ _____ ______ _________ _______ _____.
_______ _____ _____ ____ _______ _____ _____ ____ ________.
________ ___ ________ _______ _____ _________.
___ ________ __________ _______ ____ __________ _____ _________ ____.
________ ________ ______ ______ ___ ______ ______ _____ _________ _________ ____.
___ ________ ___ ______ __________ ___ ______.
___ _________ _____ _______ ____ ____ ________ ______ ___ ________.
______ ____ __________ ___ _____ __________ __________ ______ __________ _____.
______ ___ ______ _________ ____ _________ ______ ____ ________.
_______ ________ __________ _______ ________.
_____ _____ ________ _________ ________ _________ __________ ________ ______ ________ __________.
______ _________ _____ ________ _______ ____ ______ ________ _______ ________ ___ _____.
_________ __________ ____ ________ ______ ___.
_______ ________ _______ ________ ___ __________ __________ __________ ________.
____ _____ ___ ________ ___ _________ ___ ______ ___ ____ ____ _______.
__________ ____ _____ __________ _____ _______.
________ ________ _______ _______ _________ ________ ______ ________.
_____ ____ ____ __________ __________ ____ _______ ______ ________.
_________ ________ _________ _________ _____ ________ __________ __________.
__________ ________ __________ _______ __________ ________ _____ ___ _____ _________ ________.
_______ _________ _______ _______ ___ _____ ______.
_____ ________ ______ _________ ___ ___.
_________ _______ _________ ___ ___ _________ ____ _____ _____ _______ _________.
___ ___ ________ _________ _____ ___ ____ _______.
_______ ______ ________ ____ ___ ______ ______ _______ _____ __________ __________ _______.
__________ _____ _____ __________ __________ _____ _________.
___ _____ ______ ________ ____ __________ ___ _________ ______ _________ ______ _____.
______ _____ _________ ________ ___.
_____ ______ ____ ________ ______ _______.
__________ _____ ____ ________ __________ _______.
___ _______ _________ _________ __________ ____.
___ ____ _______ ___ _______ _____ _______ _________ ____.
__________ _____ _____ _____ ___ ___ _________ ____.
____ _________ _______ ____ _________ ________ _________ ________ ________ _______ ___.
________ ________ ___ _____ _______ ___ _____ _____ ____ ____ ___ __________.
______ ________ _____ ________ _________ ____ ______ ___ ____.
________ _____ ___ __________ _______ __________ _____ _________ ________ ____ _______.
____ ________ ___ _______ ____ ______ ____ ____ ________ _____.
_____ ______ _______ ______ ___ ____ ______.
____ ______ _____ _________ _________ _________ __________ ______ _________.
_________ ____ ________ _____ _____ _____ _________ ________ ______ _________ _____ ________.
__________ ____ ________ ___ ________ _________ ______ ____ _____ ____.
_____ _______ ___ ___ ____ ________.
__________ ________ ____ _____ ______ _____ ___.
____ _________ ______ ___ ___ _______ ____.
___ __________ ______ ___ ____ ______ ____.
___ _________ ______ ___ ____ ____ ________ ______ ____.
_____ __________ ___ ______ ________ _______ __________ _____ ______ ________ __________.
___ __________ ______ _____ ________ ______ __________ ________ ______ _______ _______.
________ ___ ___ ___ ________ _____ ____ _______ _____ _____.
_________ _______ _________ ____ __________ __________ ____ ______ __________ _____ _________.
_____ ___ ____ ___ _____ ________.
__________ ____ ___ ________ ______.
_______ ______ _____ _______ ______ _______ ___ ____ ______ ____ ________ _________.
________ _________ ____ ____ ________ ____ ______ ___ __________.
____ ___ ___ _____ _______ _____ ___.
__________ ___ __________ _________ _____ ______ ________ _______.
____ __________ ___ ______ ______ ____ ____.
________ ____ _________ ____ __________ ______ __________.
________ __________ _________ ______ ______ ________.
_______ _________ _________ ______ __________ ____ ______.
__________ __________ _____ ___ ____ _____ __________.
_____ ______ __________ ______ _______ ___ ______ ___ ____ __________.
____ ______ ______ _______ __________ ______.
_____ _________ ___ _________ __________ _________ __________ __________ ___ ___ _____ ________.
_____ _________ _____ _________ _____ ______ __________ ___ _____ ______ _____.
____ ____ ______ _____ _________ __________ __________ ____ _______ _______ ________.
______ __________ _____ __________ ___.
___ ___ _________ ____ ______ ________.
IGNOU ACADEMY
Your IGNOU journey, made easier.
  • Solved Assignments
  • Study Notes
  • Guess Papers
  • Question Papers
Skip in 10
Top
📞
Call Support Instant phone assistance IGNOU MMPF 3 2026 2027 -  Explain the concept of ‘Strategy’. What issues are a | IGNOU Academy
→
🟢
WhatsApp Chat Fast live messaging
→
Email Us Business enquiries & support
→