The entry phase of diagnosis is the initial stage of the organisational development (OD) process in which the consultant and the organisation begin to understand the nature of an organisational problem and establish a foundation for further diagnostic activities. It is a critical stage because the quality of information collected and the relationship established during entry influence the effectiveness of the entire OD intervention. The entry phase generally begins when an organisation recognises a need for change or improvement and seeks assistance from an OD practitioner. The need may arise because of problems such as low productivity, employee dissatisfaction, communication gaps, conflict, high employee turnover, ineffective leadership, poor coordination, or difficulties in adapting to environmental changes. Sometimes the consultant may also identify developmental opportunities rather than merely solving an existing problem. An important activity during this phase is establishing initial contact between the consultant and key organisational members. The consultant tries to understand why the organisation is seeking help, who has identified the problem, what expectations exist, and what kind of assistance is required. Initial discussions may take place