The normative re-educative strategy for change is one of the major approaches to planned organizational change proposed in the field of Organizational Development (OD). It is based on the assumption that people are social beings whose attitudes, beliefs, values, and behaviors are shaped by cultural norms, interpersonal relationships, and shared experiences. Rather than forcing change through authority or relying solely on logical persuasion, this strategy seeks to bring about lasting transformation by modifying the norms, values, and culture of the organization. It recognizes that sustainable change occurs when individuals willingly accept and internalize new ways of thinking and behaving. The strategy assumes that resistance to change is often rooted in existing beliefs, traditions, and organizational culture rather than a lack of information. Therefore, successful change requires a process of learning, participation, and collaboration. Employees are encouraged to examine their current attitudes, understand the need for change, and develop commitment to new organizational goals. This participative process increases ownership and reduces resistance. Normative re-educative change emphasizes the importance of education and continuous learning. Employees are provided with opportunities to acquire new