Product management is the process of planning, developing, marketing, delivering, and continuously improving a product to meet customer needs and achieve organisational objectives. It involves managing a product throughout its entire life cycle, from the generation of an idea and market research to product development, launch, growth, maturity, and eventual modification or withdrawal. Product management connects different functions such as marketing, research and development, production, finance, sales, and customer service. Its primary purpose is to ensure that the right product is offered to the right customers at the right time and at the right price. A Product Manager is the person responsible for guiding the product from its conception to its market success. The Product Manager acts as a link between the customer, business, and technical teams. The manager must understand customer expectations, market trends, competitor activities, and organisational capabilities. Although the Product Manager may not directly control all departments involved in product development, they coordinate their activities and ensure that everyone works towards common product objectives. One important responsibility of a Product Manager is identifying customer needs. This requires conducting market research, studying customer feedback, analysing buying behaviour, and identifying