Product Life Cycle (PLC) refers to the stages through which a product passes from its introduction into the market until its eventual withdrawal. It is an important concept in Product and Brand Management because it helps managers understand changes in sales, profits, competition, customer behaviour, and marketing strategies over time. The PLC generally consists of four major stages: introduction, growth, maturity, and decline. The introduction stage begins when a new product is launched in the market. Sales are usually low because customers are not yet familiar with the product. The company may face high costs related to product development, advertising, promotion, distribution, and market education. Competition is generally limited at this stage. The primary objective is to create awareness and encourage trial. Product managers focus on ensuring product quality, availability, and positioning, while brand managers communicate the product’s unique benefits. Pricing may be set high to recover development costs or low to attract customers and build market share. The