Question
Discuss Herbet Simon’s views on ‘Choice’ and ‘Behaviour’ in decision-making.
Answer :
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Herbert Simon revolutionized administrative thought by introducing a realistic understanding of human decision-making. He challenged the classical theory of administration that assumed complete rationality of decision-makers. According to Simon, administrative decisions are not always the result of perfect rationality but are influenced by cognitive limitations, availability of information, and organizational constraints. He introduced the concept of “bounded rationality” to explain how human choice operates within limited knowledge and time. Decision-makers aim for satisfactory rather than optimal solutions, a process he called “satisficing,” where individuals choose an option that meets an acceptable level of adequacy rather than pursuing the best possible
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