Community media refers to locally owned and operated communication platforms that are created, managed, and used by members of a community to share information, express their voices, and address their specific social, cultural, and developmental needs. Unlike mainstream media, which is often driven by commercial or political interests, community media focuses on participation, inclusivity, empowerment, and grassroots communication. It plays a crucial role in social and behaviour change by influencing attitudes, shaping norms, and encouraging collective action within communities. Community media includes various forms such as community radio, local newspapers, participatory video, street theatre, folk media, wall newspapers, and digital platforms like community WhatsApp groups or social media pages. These forms are accessible, culturally relevant, and often use local languages, making them effective tools for communication in diverse and marginalized populations. They bridge the gap between formal institutions and local communities by facilitating two-way communication, where people are not just passive recipients but active contributors. One of the most prominent examples of community media is community radio. In India, community radio stations like Sangham Radio in Telangana are run by rural women and focus on issues such as agriculture, health, education, and women’s rights. These women produce and broadcast programs based on their lived experiences, making the content relatable and impactful. For instance, programs on maternal health and nutrition have helped improve awareness and practices among women, leading to better health outcomes. The participatory nature of such radio ensures that the messages are trusted and accepted, thereby promoting positive behaviour change. Another example is the use of participatory video in development communication. Organizations often train community members to create short videos on local issues such as sanitation, water conservation, or gender equality. These videos are then screened within the community to stimulate discussion and reflection. For example, in rural areas, farmers have used participatory videos to demonstrate improved agricultural practices, such as organic farming or water-saving techniques. Seeing peers successfully adopt these practices increases confidence and motivates others to