Good dialogue-based instructional material in Social and Behaviour Change is designed to engage learners through meaningful interaction, reflection, and participation rather than passive information delivery. Its primary characteristic is that it is conversation-oriented, where information is presented in the form of exchanges between characters, facilitators, or community members. This format helps learners relate to real-life situations, understand diverse perspectives, and internalize desired behavioural changes more effectively. One key characteristic is relevance to the target audience’s lived experiences. The dialogue should reflect familiar contexts, cultural norms, language patterns, and social realities of the learners. When people recognize their own environment and challenges in the material, they are more likely to engage with it and reflect on their own behaviours. In SBC, this ensures that the message is not abstract but grounded in everyday life situations such as health practices, gender roles, sanitation, nutrition, or education. Another important feature is simplicity and clarity of language.