Managing a Social and Behaviour Change (SBC) programme involves a systematic process to ensure that interventions are effective, contextually relevant, and sustainable. The first step in managing an SBC programme is conducting a thorough situation analysis. This involves understanding the social, cultural, economic, and environmental factors that influence the target behavior. Gathering data through surveys, focus group discussions, and interviews helps identify the key barriers and facilitators to behavior change. This step is critical to ensure that the programme is evidence-based and addresses the real issues within the community. Mapping stakeholders and understanding existing resources and initiatives also form an integral part of this analysis. Once the situation analysis is complete, the next step is defining clear and measurable objectives. Objectives should be specific, realistic, and linked to the desired behavioral outcomes. They serve as the foundation for designing interventions and monitoring progress. Setting objectives involves not only