The White Revolution in India refers to the remarkable transformation of the country's dairy sector, making India the world's largest producer of milk. It was launched in 1970 under the ambitious programme known as Operation Flood, which was implemented by the National Dairy Development Board (NDDB). The movement was inspired by the successful dairy cooperative model of Anand in Gujarat, popularly known as the "Anand Pattern," and was led by Dr. Verghese Kurien, who is widely regarded as the "Father of the White Revolution in India." The primary objective of the revolution was to increase milk production, eliminate middlemen, ensure fair prices for producers, and provide affordable milk to consumers. Operation Flood was implemented in three phases between 1970 and 1996. The programme established an extensive network of dairy cooperatives connecting rural milk producers directly with urban markets. It encouraged farmers to organize themselves into village dairy cooperative societies, where milk was collected, tested, processed, and marketed efficiently. This cooperative approach strengthened rural economies and improved the bargaining power of small and marginal farmers. The White Revolution significantly enhanced milk production through improved breeding