Question

With the help of a suitable diagram, explain “Top downing planning” and “Bottom up planning” processes of merchandise

07 Mar 2018
Answer :
Word Count : 1002

Merchandise planning is a critical process in the retail industry that involves managing inventory, sales, and product assortments to maximize profitability and meet customer demand. Two common approaches to merchandise planning are "Top-Down Planning" and "Bottom-Up Planning." These approaches have distinct characteristics and are often used in combination to create a comprehensive merchandise plan. Below, I'll explain each approach with the help of suitable diagrams.

1. Top-Down Planning:

Top-Down Planning starts at the highest level of the organization, typically with the company's strategic goals and financial targets. It then cascades down to determine merchandise plans and assortments for various product categories or departments. Here's a diagram illustrating the Top-Down Planning process:

```
                            Corporate Goals
                                 |
                                 V
                  Merchandise Financial Goals
                                 |
                                 V
     Department/Category Financial Goals
                                 |
                                 V
           Assortment Planning and Buying
```

Explanation:
1. Corporate Goals: These are the overarching objectives set by the company's leadership, such as revenue targets, profit margins, and market share goals.

2. Merchandise Financial Goals: Based on corporate goals, the merchandising team sets financial objectives for merchandise, including sales, margins, and turnover targets.

3. Department/Category Financial Goals: These goals are further broken down by product category or department, such as clothing, electronics, or home goods. Each category has specific sales and profit targets.

4. Assortment Planning and Buying: With financial goals in mind, the merchandising team decides on the assortment of products to offer, the quantity to buy, pricing

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