Question

Describe nine laws of price sensitivity

07 Mar 2018
Answer :
Word Count : 616

Price sensitivity, also known as price elasticity of demand, refers to how consumers' purchasing behavior changes in response to changes in the price of a product or service. Understanding price sensitivity is crucial for businesses to set optimal pricing strategies. There are several "laws" or principles that help describe and predict how consumers react to price changes. Here are nine laws of price sensitivity:

1. Law of Demand:
   The most fundamental law of price sensitivity states that as the price of a product or service increases, the quantity demanded decreases, and vice versa, assuming all other factors remain constant. This inverse relationship between price and demand is represented by a downward-sloping demand curve.

2. Law of Diminishing Marginal Utility:
   This law suggests that as a

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