Custom Hiring Centre (CHC) refers to a facility where agricultural equipment and machinery are made available for hire to farmers on a rental basis. These centers aim to provide affordable access to high-quality farm equipment, which is often unaffordable for smallholder farmers to purchase outright. The establishment of CHCs is particularly beneficial for rural farmers who face challenges in terms of inadequate resources and financial constraints. They offer services such as tractor rentals, combine harvesters, seeders, and other machinery required for efficient farming operations. The core objective is to reduce the cost of production and improve farm productivity by facilitating timely access to advanced machinery and technology. The rationale for CHCs lies in the constraints faced by small and marginal farmers, including the lack of access to modern agricultural tools, high upfront costs of equipment, and the inefficiency of traditional farming methods. Many farmers in rural areas still rely on outdated equipment or perform tasks manually, which is not only labor-intensive but also leads to lower productivity. With the increasing need for mechanization to cope with growing demand, climate change, and labor shortages, the need for CHCs has become even more critical. One of the primary reasons for establishing CHCs is the growing demand for mechanization in agriculture. India, for instance, has a large proportion of small-scale farms where individual ownership of expensive machinery is often impractical. Additionally, mechanization helps to reduce labor costs, save time, and improve productivity. By offering rental services for a variety of agricultural machinery, CHCs enable farmers to access the latest equipment without having to invest a large sum upfront. Another important rationale for CHCs is the ability to provide services during peak seasons. Agriculture is highly seasonal, and the demand for specific machinery like tractors