The primary objective in terms of holding inventory is to ensure that customer service targets can always be met without compromising cash flow or running out of stock. When customers cannot purchase what they need, when they need it, they often cease to be customers. Losses as a result of missed sales, customers jumping ship to a competitor, or paying holding costs on surplus stock that is no longer in demand is what drives many businesses into the red.

Inventory managers are constantly refining their supply chain operations in a constant and never-ending bid to attain optimal stock levels. This is because any decrease on the costs associated with inventory – ordering costs, storage costs and shortage costs – leads to improved profitability, access to more working capital and the ability to capitalize on opportunities as they arise.

That being said, what inventory and how much of it a business chooses to hold are of vital concern. There are a number of factors that influence a business’s decision to hold inventory.

Expecting the unexpected

By far the greatest adversary any inventory manager is expected to overcome is fluctuating consumer demand. A business’s priority should always be being able to meet its customer service targets. This means being able to supply its customers with the goods and services they want exactly when they want them.

The successful business is the one that is able to draw upon accurate, real-time inventory level data, forecast future demand with a high degree of accuracy, and ensure timely purchasing of relevant goods so that they can be supplied when demand spikes.

Businesses should always hold enough stock to be able to meet unexpected spikes in consumer demand, but not so much that an overstock issue arises. Navigating this fine line between ‘just enough’ and ‘too much’ is an ongoing challenge process that managers struggle to overcome year in and year out.

A good stock control software system, that keeps track of inventory in real-time, is a must for businesses seeking to ensure that their inventory levels are up to the task of meeting unanticipated surges in demand.

A time to buy and a time to buy more inventory

Typically, most seasonally affected businesses will choose to hold more inventory during peak seasons or event