IGNOU MNM 21 2026 - The arrival and growing influence of Artificial Intelligence (AI) has

Question

The arrival and growing influence of Artificial Intelligence (AI) has triggered extensive communication around job loss, reskilling, and future employment in India.

Select any one government initiative, corporate organisation, or digital platform communicating about Al and employment, and analyse how audience understanding, marketing communication, and digital tools are used to convey the message.

(Relevant Units: Unit 6 - Communication in Marketing; Unit 7 - Marketing Communication Mix)

06 Jan 2026

Answer :

Word Count : 378

The Government of India’s Skill India initiative, particularly through programmes such as Pradhan Mantri Kaushal Vikas Yojana (PMKVY) and the FutureSkills PRIME platform, provides a relevant example of integrated communication practices around Artificial Intelligence and employment. As AI-driven automation raised public anxiety about job displacement, the government framed its communication around reskilling, upskilling, and employability rather than job loss. Audience understanding was central to this approach, as the messaging differentiated between multiple segments such as youth, working professionals, industry partners, and training institutions. For first-time job seekers and informal sector workers, communication emphasised accessibility, certification, and practical skills, while for professionals and employers, the focus shifted to advanced AI, data analytics, and emerging digital roles. Marketing communication under Skill India follows an integrated approach by aligning public relations, advertising, digital outreach, and stakeholder engagement. Mass media campaigns on television, radio, and print created broad

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