IGNOU MNM 21 2026 - In recent times, campaigns related to government initiatives, social c

In recent times, campaigns related to government initiatives, social causes, or brand-led social messaging (such as digital payments, sustainability, health awareness, or road safety) are frequently encountered in everyday media. Identify any one such campaign and critically examine how communication principles, media selection, and audience appeal are used to influence public attitudes or behaviour.

(Relevant Units: Unit 11 - Event Management; Unit 12 - Cyber Marketing, Unit 16 Packaging & Point of Purchase)

06 Jan 2026

Answer :

Word Count : 342

The Swachh Bharat Abhiyan campaign provides a strong example of how integrated communication practices are used to influence public attitudes and everyday behaviour regarding cleanliness and sanitation. The core communication principle employed was consistency of message across platforms, with a simple, emotionally resonant idea linking personal hygiene to national pride. By framing cleanliness as a collective responsibility and a marker of citizenship, the campaign moved beyond information dissemination to attitude formation and behaviour change. The use of a clear visual identity, recurring slogans, and symbolic actions such as the use of the broom helped reinforce recall and credibility. Media selection was strategically diversified to ensure maximum reach and reinforcement. Mass media such as television, radio, and print were used to establish legitimacy and nationwide visibility, particularly in rural and semi-urban

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