Survey research is an important method used in social psychology to understand human behaviour, attitudes, beliefs, opinions, and social interactions. It involves systematic collection of information from individuals or groups through various techniques such as questionnaires, interviews, and rating scales. In social psychology, survey research helps researchers examine how people think, feel, and behave in different social situations and how social factors influence individual and group behaviour. Survey research is widely applied in social psychology because many psychological concepts, such as attitudes, prejudice, stereotypes, social influence, interpersonal relationships, and group behaviour, can be studied effectively through this method. Researchers use surveys to collect data about people’s perceptions, experiences, and responses related to social issues. For example, surveys can be conducted to study public attitudes towards gender equality, racial discrimination, environmental concerns, or social media influence. The process of survey research generally begins with identifying a