Question
Regression Analysis
Answer :
Word Count : 326
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Regression analysis is a statistical technique used in marketing research to examine the relationship between a dependent variable and one or more independent variables. It helps researchers understand how changes in one factor influence another factor and is widely used for prediction, forecasting, and decision-making. In marketing research, regression analysis is mainly used to identify the impact of marketing variables such as price, advertising expenditure, product quality, distribution channels, and customer satisfaction on outcomes like sales volume, market share, and consumer buying behaviour. The dependent variable represents the outcome that researchers want to predict, while independent variables are the factors that may influence the outcome. There are different types of regression analysis. Simple regression
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