IGNOU MS 66 2026 2027 - Primary data v/s Secondary data

Question

Primary data v/s Secondary data

09 Jul 2026

Answer :

Word Count : 343

Primary data and secondary data are two fundamental types of data used in marketing research, each differing in terms of source, purpose, cost, and applicability. Primary data refers to information that is collected for the first time by the researcher specifically for a particular research problem. It is original in nature and is gathered directly from sources through methods such as surveys, interviews, observations, experiments, and focus groups. Since it is tailored to meet the exact objectives of the study, primary data is highly relevant and specific. It provides current and up-to-date information,

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