India’s handicrafts and gems and jewellery sectors have a long and rich history, with products from these industries being highly valued globally for their craftsmanship, quality, and unique cultural significance. To enhance the export potential of these sectors, the government and other stakeholders have implemented several measures aimed at boosting production, ensuring quality, expanding market access, and facilitating better trade practices. These measures are multifaceted and cover aspects ranging from financial support to infrastructure development, market promotion, skill development, and international collaborations. Government Schemes and Initiatives The government of India has launched several schemes to promote the exports of handicrafts and gems and jewellery. One of the key initiatives is the Market Access Initiative (MAI), which focuses on enhancing the international visibility of Indian handicrafts and jewellery. This scheme provides financial assistance to exporters for participating in international trade fairs, exhibitions, and buyer-seller meets. It also supports marketing and branding activities to help Indian artisans and jewellery exporters connect with global markets. Another important scheme is the Export Promotion Capital Goods (EPCG) scheme, which allows duty-free import of capital goods for manufacturing exports. This scheme has benefited the gems and jewellery industry by reducing the cost of production and enabling exporters to invest in modern machinery and technology. The Handicrafts Export Promotion Council (HEPC) also plays a pivotal role in fostering exports by organizing trade events, providing financial assistance, and facilitating market research. Infrastructural Support and Logistics The development of infrastructure is crucial to the growth of exports, particularly for sectors like handicrafts and jewellery, which often require specialized handling and packaging. The government has invested in the establishment of dedicated export zones like the Gem and Jewellery Export Promotion Council (GJEPC), which facilitates the smooth movement of goods and provides exporters with better access to resources. Similarly, India has developed Special Economic Zones (SEZs) and Free Trade Warehousing Zones (FTWZs), which offer exporters tax benefits, customs duty exemptions, and access to world-class infrastructure. In addition to these