IGNOU MNM 24 2026 - Entertainment, sports, and celebrity-driven publicity has become a maj

Question

Entertainment, sports, and celebrity-driven publicity has become a major area of contemporary public relations in India.

Analyse any one recent case involving a film release, sports personality, or celebrity controversy, and examine how public relations strategies were used to manage image, media coverage, and audience perception.

06 Jan 2026

Answer :

Word Count : 364

The case of Hardik Pandya’s appointment as captain of Mumbai Indians ahead of the IPL 2024 season offers a significant example of how public relations strategies are deployed in contemporary Indian sports and celebrity culture to manage image, media narratives, and audience perception. When Pandya replaced Rohit Sharma as captain, he faced intense public backlash, including booing by fans in stadiums, negative social media sentiment, and critical media commentary questioning both the leadership change and Pandya’s loyalty to the franchise. This posed a serious reputational challenge for

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