IGNOU MNM 24 2026 - Corporate Social Responsibility (CSR) initiatives by Indian organisati

Question

Corporate Social Responsibility (CSR) initiatives by Indian organisations such as Swachh Bharat partnerships, sustainability campaigns, or education and health programmes are often communicated through PR strategies. Analyse any one CSR initiative and examine how public relations is used to align organisational image with social responsibility.

(Relevant Units: Unit 9 - Corporate Communication Strategies; Unit 12 -Corporate Social Responsibility)

06 Jan 2026

Answer :

Word Count : 400

One prominent example of Corporate Social Responsibility (CSR) in India is the Swachh Bharat Abhiyan (Clean India Mission), which was launched by the Indian government in 2014. While the initiative itself is government-led, many corporate organisations in India have aligned themselves with the campaign to enhance their corporate image and contribute to the national cause of cleanliness and hygiene. Public Relations (PR) strategies have played a crucial role in communicating the corporate involvement in this initiative and ensuring alignment between organisational values and social responsibility. Companies like Hindustan Unilever, ITC, and Tata Group have adopted various PR strategies to support Swachh Bharat Abhiyan. For instance, Hindustan Unilever’s ‘Swachh Aadat, Swachh Bharat’ campaign utilized PR channels to promote the importance of hygiene and sanitation through television, print, and digital

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