Question
Elaborate the skills of communication required by a salesperson and also comment how each
of these help in making sales more effective
Answer :
Word Count : 766
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Skip in 10
Because the art of selling is so dependent on persuasive and believable information exchange, salespeople must be effective communicators. Great communication is not simply what is conveyed, but how it is conveyed and how choice rhetoric, info and body language can drive relationships and sales.
Once salespeople elevate communication skills to a pro level, they can improve sales and relate better to prospects.
1. Listen
When meeting with a prospect, remember there are two parties and that communication should go in both directions. Don’t just talk (and risk talking yourself out of a sale); listen – and listen so well that the prospect feels understood and heard. Even if a prospect is reluctant to talk, ask questions or encourage general feedback.
Listening can help you perceive:
- Answers that give insight into the prospect’s needs, values, motivations or budget.
- Changes in the prospect’s tone or mood.
- Buzz words that signal resistance or openness to closing.
- Excitement or hostility toward the company or the salesperson.
2. Focus on Solutions
Modern sales training wisely teaches salespeople to be customer-centric. However, that doesn’t mean all aspects of a customer’s
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