Question

What is personal selling? What is its significance in selling services and how is it different

from advertising?

26 Oct 2017
Answer :
Word Count : 136

Personal selling is a promotional method in which one party (e.g., salesperson) uses skills and techniques for building personal relationships with another party (e.g., those involved in a purchase decision) that results in both parties obtaining value. In most cases the "value" for the salesperson is

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