Question
Discuss the steps of Behavior Change Communication (BCC) with suitable example.
Answer :
Word Count : 588
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Behavior Change Communication (BCC) is a systematic process of communicating information and motivating individuals, families and communities to adopt healthy behaviours. In community health, BCC is used to address problems such as poor sanitation, malnutrition, unsafe drinking water, tobacco use, immunization gaps and maternal and child health practices. It goes beyond simply giving information because it aims to bring about sustained changes in knowledge, attitudes, beliefs and practices. The first step is assessment of the health problem and the existing behaviour. The health worker identifies the problem, its causes and the behaviours that need to be changed. Information about the community, cultural practices, beliefs, knowledge and available resources is collected. For example, if diarrhoeal diseases are common because people drink contaminated water, the
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