Discuss the Organizational set-up of a Consumer Organization.
Non-government organisations dealing with the consumers’ grievances are also known as consumer organisations or associations. The first association to be set up was the Indian Association of Consumers. In 1963, the National Consumer Association was set up.
It was a wing of a social organisation, the Bharat Sevak Samaj. The main aims of this NGO were to study the trend of prices in the market and publish them for the information of consumers and to agitate against the malpractices of traders.
Food crisis gave rise to rampant black-marketing in the 1960s. In 1964, the National Consumer Association started the movement against the price rise caused due to the drought of the 1960s. It held meetings to protest against the price rise and formed social squads to keep a watch on the price trends in different cities of India. Slowly and gradually, several other associations were organised to seek redressal for consumers’ grievances.
Role of Consumer Organizations and
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