Discuss a Case Law against ‘Misleading advertisement’
Misleading advertisements are those advertisements that deceive or are likely to deceive anyone who sees it. Misleading advertising may affect consumer’s choices regarding what they buy. It’s worth bearing in mind that it may be an offence for a trader to advertise goods or services if it is likely to delude and therefore cause loss, damage or injury to the consumer.
An advertisement is misleading if it creates increases or exploits a false belief about expected product performance5. The following are some examples of how advertisements can be misleading:
The conditions of delivery of the goods or services diverge to that advertised. (Example: ‘free delivery’ actually involves a fee or charge)
Claims made about the characteristics of goods and services consisting a fake declaration of fact. (Example: A product weighs 800g instead of 1 Kg)
The attributes of the advertiser, the advertiser’s identity etc. are exhibited falsely. (Example: A made in India labeled product actually a product which is Made in China)
The price or manner, in which the price is calculated, is altered. (Example: Goods are not offered
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