How the Consumer Movement’ came into existence in Europe? Explain.
Consumer movemcnt in Europe was fostered by the 'Consumers' Union'. More specifically, by the constant efforts of Colston Worne. As early as 1939, he started to make enquiries about groups and individuals that he might try to interest. In London he was referred to as the Householders' Association. But he was disappointed. People were not at all enthusixstic about testing. It took another two decades for U.K. to provide a congenial environment for consumer movement. Consumer movement in England began in a real sense only after the second world war. "me common law did protect the consumer against aggressive selling, fraud and breach of promise. British National Standard Institute in U.K. played a significant role in arousing the interest of the consumers in 1925. Many consumer magazines and shoppers' guides were published to educate the consumers. Consumer Associations came into existence to expose undesirabie as well as defective products. It was Dorothy Goodman, an American
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