Discuss the various Dimensions of ‘Consumer Environment’.
- Political
- Economic
- Sociocultural
- Technological
- Environmental
- Legal
Political environment includes factors like the nature of government policies particularly those related to taxation, industrial relations, regulation of internal business and industry, and foreign trad regulations. It also relates to the stability of the government in power and risk of major political disturbances.
Economic factors, as the name implies related to the general condition of the economy within which a business operates and conducts business. It will include factors like GNP, economic growth rate, interest rates, inflation rate, moneys supply, and unemployment rates.
Sociocultural factor cover the nature of the life style, culture, attitude and other such common factors that influence an describe the behavioral characteristics typical of the people. It will include factors like demographic profile of the people, culture, and life style.
Technological dimension covers the nature of technology available and used by an economy or industry in general. It also covers the extent to which development in technologies are likely to take place. This may be reflected in factors like expenditure on R&D and rate
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