IGNOU BRL 101 2026 - Define Retailing. Briefly explain the factors influencing the growth o

Question

Define Retailing. Briefly explain the factors influencing the growth of retail in context of organised Indian retail market.

12 Feb 2026

Answer :

Word Count : 484

Retailing refers to the set of activities involved in selling goods and services directly to the final consumers for personal, non-business use. It acts as the final link between producers or wholesalers and the consumers, facilitating the distribution of products in convenient locations, at appropriate times, and in desired quantities. Retailing is not limited to just the sale of physical goods; it also includes services like banking, insurance, and entertainment. The essence of retailing lies in creating value for consumers through product availability, convenience, pricing, and customer service, thereby influencing purchasing decisions and customer loyalty. In the Indian context, retailing has evolved

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