Question
Define Positioning. Explain the methods of positioning with example.
Answer :
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Skip in 10
Positioning is the process of creating a distinct and desirable image of a tourism product, destination, or service in the minds of target customers relative to competing alternatives. It helps tourists understand what makes a destination or tourism service unique and why they should choose it over others. Effective positioning aligns the strengths of the tourism product with the needs, preferences, and expectations of the target market. It is an important element of tourism marketing because it influences customer perception, brand image, purchasing decisions, and customer loyalty. The first method of positioning is positioning by attributes or features. In this method, a destination or tourism service highlights its specific characteristics or facilities. These may include beautiful beaches, historical monuments, wildlife, luxury accommodation, adventure sports, or cultural heritage. For example, Kerala is positioned
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