IGNOU MVE 6 2017 - Define and elaborate the sales objectives. Describe the process of set

Question

Define and elaborate the sales objectives. Describe the process of setting sales objectives?

06 Mar 2018

Answer :

Word Count : 707

Sales objectives are specific, measurable goals that an organization sets for its sales team to achieve over a defined period, typically a fiscal year or a shorter time frame. These objectives are crucial for guiding the sales team's efforts and ensuring that they align with the overall goals of the organization. Setting effective sales objectives is a fundamental part of sales management, as they provide direction and help measure the team's performance.

Elaborating on sales objectives:

1. Revenue Goals: The most common sales objective is to achieve a specific level of revenue. This could involve increasing sales over a previous period, reaching a certain target, or maintaining a consistent revenue stream.

2. Market Share: Some organizations focus on increasing their market share. This objective involves gaining a larger portion of the market by outperforming competitors.

3. Profit Margins: Sales objectives can

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