A retail firm performs various tasks to ensure the smooth flow of goods and services from producers to final consumers. Retailing involves activities such as purchasing, inventory management, pricing, promotion, sales, customer service, and maintaining relationships with suppliers and customers. The success of a retail firm depends on effective coordination of all these functions. One of the primary tasks performed by a retail firm is purchasing and procurement. Retailers identify customer needs and purchase suitable products from manufacturers or wholesalers. They select reliable suppliers, negotiate prices, check product quality, and ensure timely delivery. Proper purchasing decisions help retailers maintain product availability and control costs. Inventory management is another important task in retail operations. Retailers must maintain an appropriate level of stock to meet customer demand. They track incoming and outgoing goods, store products safely, and avoid problems such as overstocking or shortage of items. Efficient inventory management reduces wastage and improves profitability. Retail firms also perform activities related to pricing and merchandising. Retailers decide the selling price of products by considering purchase costs, market competition, customer expectations, and profit margins. Merchandising involves arranging products attractively in stores to encourage customers to purchase. Proper display and product placement improve customer experience and increase sales. Marketing and promotion are essential tasks carried out by retailers. Retail firms use advertisements, discounts, special offers, loyalty programs, and digital marketing to attract customers. Promotional activities create awareness about products and help